Customer Surveys

One of the things that has made Apple a wildly successful corporation is their innovation. They have made products that the consumers didn’t even know that they wanted (or needed).  Steve Jobs once said, “It is not the customer’s job to know what they want.” As a result of this philosophy, Apple corporation isn’t too keen on customer surveys.

The same is true in the spiritual realm. Non-Christians don’t even know what it is that they need. They are blind to spiritual truth (1 Corinthians 2:14). They are dead in their sins (Ephesians 2:1). Christians don’t need to survey non-Christians to see what they want. Rather, we need to tell them what they don’t even know that they need. We need to tell them that they need their sins to be forgiven by believing in Jesus Christ. They need to repent and turn to Christ (Acts 3:19).

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