Black Friday is the name that has been given to the day after Thanksgiving. It signals the beginning of the Christmas shopping season. It is the busiest shopping day of the year, with tens of billions of dollars being spent on that day in the United States.
Stores often open early on Black Friday morning. The deals are so good that lines begin forming the night before the stores open. People are willing to spend hours outside waiting in lines in the hope of securing the best deals possible. Why are people willing to do this? Because they know the value of what’s in the store.
In a similar way, if people knew the value of Jesus, they would line up to secure a place in his kingdom. The would be willing to give all to know him. This is what the apostle Paul says. He writes, “I count everything as loss because of the surpassing worth of knowing Christ Jesus my Lord” (Philippians 3:8).