Betcha can’t eat just one!


In the 1960’s the Frito-Lay company introduced it’s famous slogan, “Betcha can’t eat just one!” They popularized it by a very successful advertisement campaign both in print and on television.

We all have experienced it. We eat one potato chip and it tastes so good that we crave another one. This often leads to many more chips being consumed. There’s something about the fat and the seasonings on the chip lead us to crave more and more. Even when we aren’t hungry, once tasted, the chips can seem irresistible. It’s called “hedonic hyperphagia,” eating for pleasure.

The same is often true with sin. Rare is the time that we only commit one sin. Sin will often lead to more sin, either because we desire the pleasure or because we are forced to deal with the consequences.

This was the case with Adam and Eve. She sinned by eating the forbidden fruit. She further sinned by enticing her husband. They both sinned by trying to hide their sin from God. You can read about it in Genesis 3.

This was the case with king David. He sinned with Bathsheba. It didn’t stop there. It continued on with his cover-up plan. When Uriah didn’t go along with the plan, he ended up having him killed in battle. Then, more and more deceit as David refused to acknowledge his sin. You can read all about it in 2 Samuel 11-12.

The solution is to be aware of this tendency of our hearts and confess our sin quickly. David explained his trouble. “When I kept silent, my bones wasted away through my groaning all day long” (Psalm 32:3). But when he confessed his sin to the Lord (Psalm 32:5), he found great blessing (Psalm 32:1-2).

Like a Snowball

Sin is like a snowball. One sin will often lead to another sin, which will lead to further sin. Those who crave their drugs will steal to get the money to support their habit. Those who are engaged in secret sin will lie to cover it up. The Bible contains many examples of this sort of behavior. I’ll give you two.

Ahab coveted Naboth’s vineyard. When Naboth refused to sell it, Ahab was upset and angry. It lead his wife, Jezebel, to bribe two worthless men to testify lies about Naboth, which led to Natoth’s execution, … all for a vineyard (1 Kings 21). King David is another example. He committed adultery with Bathsheba. In attempting to cover up his sin, David deceived her husband, Uriah, and ordered that he be killed in battle (2 Samuel 11).

What to do? Deal with sin quickly by confessing it to the Lord.  Don’t give it a chance to progress to further sin. “If we confess our sins, He is faithful and righteous to forgive us our sins and to cleanse us from all unrighteousness” (1 John 1:9).